adidas

2025

adidas wanted to create a fan experience during Boston marathon that amplified the brand’s connection to the worlds most famous race and hyped up Adizero footwear. The ask was to deliver an immersive, multi-day activation that combined programmed events with running influencers and authentic fan engagement.

THE IDEA

Adidas Running Studio 

A dynamic hub where fans and athletes gathered for a weekend of interactive programming, product storytelling, giveaways and immersive photo moments. All reinforcing the message that Adizero makes the fastest even faster.

We created a must-capture photo moment for fans with an interactive digital backdrop. 

Fans scanned a QR to give their POV on what “Fast feels like” and got to take photos with their response projected above an a eye-catching three stripe LED brand wall.  

Throughout the weekend the space was home to all things adidas running. 

From a podcast taping and events hosted by adidas influencers to running meetups and a gala dinner.

As Senior Art Director, I helped lead the creative development of the adidas Running Studio and shaping of the design system and immersive storytelling that anchored the activation. I directed the look and feel of the interactive photo moment, product displays, and projection-mapped logo installation, while ensuring every detail reinforced Adizero’s story of speed and innovation. I also oversaw all creative for live programming touchpoints and branded giveaways, guiding a cohesive experience that energized fans, athletes, and media throughout Boston Marathon weekend.

Agency: Kamp Grizzly

Senior Art Director: Peter Bowhan

Executive Creative Director: Yogi Hakim
Creative Director: Tom O’Toole
Art Direction / Design: Thomas Bradley
Designer: Taylor Partee
Spatial Designer: Emily Watanabe
Producer: Jake Welshans 
Production coordinator: Zi Zabalerio
Project Manager: Emily Norman
Photography: Kyle Hannon